Giving people and the future the power to continue.
Policy consulting firm & PR agency
PR Management and Marketing
Value Enhancement PR
We live in an age where anyone can access a variety of information with just a smartphone. In the new era of PR (public relations), it is essential to improve the intrinsic value of being able to tell a story, from the supply chain to retail. Rather than trying to deceive with advertising, tone, or catchphrases, we need to respond to the demands of customers and society who want to consume experiences, and make appropriate efforts toward SDGs and ESG, and visualize stories that have not been made public until now. Increase intrinsic value and make true PR.
ANR's extensive track record
We at All Nippon Renovation are leading the way in marketing and PR for the millennial generation.
Public relations for young people is something we excel at, as it resonates with young people who have a strong ability to disseminate information and creates a positive chain of information.
Our staff has a proven track record in politics, social media, international exchange, ICT, and art creation to support your business.
Our work begins with defining the problem.
Millennials' values and lifestyles are diversifying, and their purchasing behavior is also changing. Marketing approaches must also change. In an age where anyone can disseminate information due to the spread of social media, we believe that the current era is one in which "empathy" is important, and we place great importance on PR activities that enhance mutual understanding between consumers/stakeholders and companies/organizations/services.
We are no longer in an age where just having a good product or service means it will sell. Until now, mass media activities have been limited in their ability to reach young people who have high lifetime value. We will help you form a team to organize the vision, mission, and concept of existing organizations, products, and services for young people, increase the social significance of organizations, products, and services, create "empathy" in an age where anyone can become a communicator, and create a positive chain of information.
01
Mission, Vision and Concept
Is it the mission of an automobile manufacturer to make cars? A mission is a task or a duty, or a reason for being born. For an automobile manufacturer, it is to "create freedom of movement."
Visions change from time to time depending on social trends and the company's initiatives. For example, Volvo, which has a reputation for safe cars, has launched "Vision 2020" and aims to eliminate fatalities or serious injuries in accidents while driving new Volvo cars by 2020. The concept defines what should be done now to achieve the mission and vision.
It is difficult for each company to organize these things, so they need professional help. Our trained team will support the client's information dissemination from the ground up by conducting interviews. We are a genuine PR agency that "starts with the definition of the problem."
02
PR strategy development
Once you have defined the problem and finalized the mission, vision, and concept, you can then develop a PR (public relations) strategy for each process. If you are in the BtoC business, this can also be rephrased as a communication plan with consumers.
We often compare marketing activities to sowing, management, and harvesting. If you need to acquire customers immediately, you can carry out harvesting activities (activities that will lead to immediate purchases), but if there is little future potential, you need to schedule mid- to long-term sowing (developing new markets that will become future customers). Proper management (communication plan) is also essential to reduce the number of customers who leave and to prevent them from moving to other companies. At the same time, it is also necessary to collect and manage customer data. We will comprehensively produce these according to your budget and requests. It is also necessary to build good relationships with the press through press conferences, media responses, press releases, etc. Staff who have been involved in compliance at the forefront of politics will assist you.
03
Web page and SNS creation and operation
Digital Marketing
PR活動には一貫性が欠かせません。パブリックとの接点が多い、WEBページやSNS（ソーシャル・ネットワーキング・サービス）では課題を熟知し、ブランディングを行い、PR戦略を立てた上での制作、運用が必要です。DRM/DMPはもちろんのこと、オウンドメディア・ペイドメディア・アーンドメディアを総合的に活用し、トライ・アンド・エラーを行いながらバージョンアップしていくことが欠かせません。WEBページやSNSアカウントを開設して運用するだけのサービスを提供する会社もありますが、トレンドリサーチとメディアごとのカスタマージャーニーの解析を随時行いながら、アップデートの提案を行なっていくことも欠かせません。ターゲティング・リターゲティング・リスティング広告への連携等、プロであり、ミレニアル世代の先頭をいく私たちにお任せください。
Strengthening information dissemination through verbalization and visualization
Rather than superficial strategies, we provide professional PR and marketing to discover and solve problems.
中小企業は情報発信に人員を割くことが難しい現状が多い中、私たちは現場で一緒になって取り組むことで、クライアント様の負担を最小限に抑えながら「せっかくの良い商品やサービスが伝わっていない」ことを解決いたします。私たちはクライアント様の「〇〇がしたいけど、できない、でも〇〇がしたい」をPRにより解決するプロフェッショナル集団です。そのためには、広告イメージやらしさを統一するだけの表層的イメージ戦略ではなく「商品やサービス、組織の社会における存在意義」を整理し発信しなくてはいけません。事業改革から情報発信までをトータルで支援します。
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Use of social media
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Digital Marketing
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Job hunting support
Utilizing social networking services is important for communicating with millennials. Even if you use push-type advertising, you will not be able to develop or cultivate customers if you send out information one-sidedly. By sending out the information you want to convey while adapting it to the desired method of communication, you can gain the support of millennials, who obtain information in a pull-type manner. At All Nippon Renovation, our marketing team, which is made up of millennials at the center of trends, will work with you to comprehensively improve your brand value and sales by formulating strategies, tone and manners, operating, and using campaigns and other assets that utilize real stores and events.
In a world overflowing with information, the importance of digital transformation is increasing. In this environment, it will be difficult to even collect the information necessary for formulating a strategy unless you always lead digital technology, rather than just catching up. In particular, as the influence of ITP (intelligent tracking prevention) increases, even owned media marketing will be difficult unless you build a system in advance. All Nippon Renovation, which has alumni, current students, and emeritus professors from Keio University Shonan Fujisawa Campus, a cutting-edge site of IT/ICT/IoT, as directors, employees, and partners, is also advanced in digital marketing. We will maximize the marketing effect with a marketing MIX by effectively utilizing various assets such as stores and apps.
The extremely low birthrate and aging population is accelerating the seller's market in job hunting. We live in an age where anyone can access information with just a smartphone. Information about organizations, products, and services can give unintended impressions to students looking for jobs due to third-party evaluations or leaks of internal information by related parties on job-hunting sites, which can also lead to a decline in brand image.
In addition, many students consider the internship a work experience and decide on a job while they are doing the internship. All Nippon Renovation, which employs many current students, can provide support such as recruiting interns, holding information sessions, and setting up group interviews.
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Campaign Event
No matter how digitalization advances, the best way to deepen mutual understanding is through direct experiences that involve the five senses. We have a track record of creating a wide range of campaigns and events, from events at shopping malls and live music venues, to local government migration and settlement tours, factory tours for brands, and even election-related events and candidate debates.
We hold events at Harajuku Quest, events in the mountains, and even linked events in the city, such as linking events with outdoor video ads and SNS campaigns. Rather than a one-off fireworks-like event, we plan events and campaigns that create "memorable" experiences.
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Research & Reports
Strategy formulation
In any era, having the generation that will lead the future on your side is essential for the future stability of your brand or organization. We analyze the behavioral patterns of young people from an insight perspective, and not only propose group interviews and fieldwork, but also clarify segmentation, targeting, positioning, and unique sales pitch positions, and create reports based on the necessary information. In addition to creating reports, we also compile policy recommendations for companies and brands based on our track record of working on government policies, and propose effective PR activities. Please leave it to us to clip areas where it has been difficult to measure the effectiveness until now.
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Branding
Concept design
In a world where anyone can easily access information, superficial advertising or simply adopting a consistent tone and manner will not increase the value of a brand or organization.
We support brands and organizations in increasing their intrinsic value by designing their mission, vision, and concept, and by using staff with NGO backgrounds to improve supply chain and logistics, so that everyone involved in the brand or organization can be proud to tell their "story." We unify production to retail, develop consistent advertising campaigns, and work closely with the NGO department, media strategy, and legal department to thoroughly manage risk and clarify the "story behind the brand." We increase the value of the brand and organization.
Click here to download All Nippon Renovation's social media usage materials.
Connecting with young people
The foundation of PR is public relations, deepening mutual understanding with young people. Face-to-face events are essential to convey the attitude and value of companies, organizations, and services to young people. Rather than being a one-off event like a fireworks display, we plan and manage events, campaigns, and information dissemination media that place emphasis on deepening mutual understanding so that information can be linked together. We are one of the few companies that have high accessibility to the segment of junior high school, high school, and university students up to the age of 30.
Reaching young people
Even great organizations, services, and products need to be recognized as information. In order to convey the story of a product, service, or organization and create a chain of information, a campaign, especially comprehensive digital marketing that combines real and digital, is essential. Our know-how is utilized in the fields of local government, fashion, and politics. An "ambassador strategy" that creates fans for a product or service can increase LTV and evolve the funnel into a megaphone. We plan and manage a wide variety of PR measures that deepen mutual understanding through real-life interactions as well as media events.
Listening to young people's voices
The era of manufacturing is over, and we are moving towards a service industry that is tailored to the lifestyles of consumers. As technological developments change the living environment and values of the monetary economy, services co-created by consumers and companies will pave the way to the future. We support you in obtaining suggestions for next-generation consumer service strategies through workshops where people from different cultural backgrounds can talk to each other, as well as group and in-depth interviews. Workshops and interviews begin by creating a space where participants can relax and express their opinions, and questions are posed to encourage the divergence of ideas. We can design plans to collect voices and convene the millennial generation to participate.